FIRST CANDLE AD CAMPAIGN
Started in the early 1960s as the National SIDS Foundation, the organization’s primary focus was to support families who had experienced the death of a baby from Sudden Infant Death Syndrome (SIDS). Through the foundation, grassroots advocacy efforts were successful at securing the first national funding available specifically for SIDS research. The purpose of this project was to create a campaign for a non-profit organization. I chose this organization to create a fictional ad campaign in which I created 3 posters,
a magazine ad, a brochure, and a mock website layout to complete the set.
Client: FIRST CANDLE